Optimum SEO Keyword Density ? A Real-Life Case Study

So you?ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you?re ready to write your copy. You?ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does ?frequently? mean?

How many times should you use your primary keyword? This case study helps answer that
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