Don´t Get Ripped Off By Click Fraud

One of the most serious issues that online marketers face is click fraud. A recent issue of Newsweek (Oct 6, 2006) contains an article on click fraud which has cast some doubt on the many pay per click services that are offered on the Internet today.

Pay-per-click advertising allows marketers to gain website exposure by paying only when someone clicks on their ad or search result. Search engines
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