One of the most serious issues that online marketers face is click fraud. A recent issue of Newsweek (Oct 6, 2006) contains an article on click fraud which has cast some doubt on the many pay per click services that are offered on the Internet today.
Pay-per-click advertising allows marketers to gain website exposure by paying only when someone clicks on their ad or search result. Search engines (more…)
Different Search Engine Means Different Algorithm
All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines. Yahoo is considered one of the big three along (more…)
So you?ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you?re ready to write your copy. You?ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does ?frequently? mean?
How many times should you use your primary keyword? This case study helps answer that (more…)
Adsense is one of the easiest ways to make money on the Internet since since you don’t need to sell anything to earn money. However, many people can’t believe that thousands of webmasters make a decent passive income from their adsense earnings.
When you know how to play the adsense game, adsense can really become your secondary or primary source of income. So how those webmasters are able to (more…)